Helen ParslowDirector of Marketing and Business Development, EMEA
Helen Parslow has been responsible for strategic planning and execution of marketing plans targeted at brand recognition and business growth for primarily US based privately held software companies wanting to gain market leadership across EMEA (Europe, Middle East and Africa) since 1997. From 2009, she has focussed on the ever changing needs of the EMEA healthcare IT market, with Carefx Corporation, which was acquired by Harris Corporation (NYSE: HRS) in 2011. While at Carefx, she led EMEA marketing and partner strategy, including market positioning, international brand development, channel development, sales enablement, marketing communications and all interactive initiatives. With 25 years of experience in IT companies that innovate in the use of data, she understands how people interact with the data available to them and is able to reflect this in marketing messages. She has a real passion for making a positive impact in healthcare IT, through forging partnerships, promoting and developing thought leadership programmes and building collaborations with customers and partners alike.